Sports betting is an exciting world where the popularity of disciplines and playing strategies are determined by the cultural values and preferences of the people of a particular country. These traditions reflect the unique character of each region, from the ancient history of Asian countries to the ingrained customs of the UK and Ireland. In this context, Gullybet is an example of a betting platform that is culturally sensitive and responsive to the needs of its players, offering a tailored service.
Features of Sports Betting in Different Countries of the World
The culture and traditions of different countries is what influences the peculiarities of betting among the residents of Asian, European and American countries. For example, outdoor games are popular in Asia, so cricket, horse racing, beach volleyball, and baseball are favoured. And in the northern parts of America, winter sports are in demand. For example, residents of Canada prefer to bet on ice hockey, curling, figure skating.
Differences in the choice of sporting disciplines influence the betting world, forcing Gully Bet and other betting operators to take into account the national and cultural specificities of their target audience. For this reason, they cover both popular and niche sports that are in demand in specific regions.
India
According to a research report titled “Global Sports Betting Market 2023-2027”, the following disciplines are the most popular in the betting segment in India:
| Type of sport | Percentage of total bets |
| Cricket | 50% |
| Football | 25% |
| Basketball | 10% |
| Cybersport | 5% |
According to statistics for 2022, the market has reached a mark of 1.5 trillion Indian rupees (approximately US$20 billion). This figure is projected to increase to 2.5 trillion Indian rupees (approximately US$32 billion) by 2027.
Cricket is not just a popular sport but a national pastime. Big tournaments such as the Indian Premier League (IPL) attract millions of viewers and match betting has become an important part of the culture. Indian punters prefer to bet not only on the outcome but also on the individual performance of the athletes, the state of the playing field and the weather conditions.
Betting sites targeting the Indian market try to cater to the preferences of the audience by offering a wide range of cricket betting. Having done a Gullybet login, you will see a huge selection of marquee bets in the line-up – from the number of runs in individual innings to the best bowler and batsman.
Japan
The most popular sports in the Land of the Rising Sun are baseball, sumo and football. This is confirmed by the data of the analysis of the world betting market:
| Type of sport | Percentage of total bets |
| Baseball | 60% |
| Football | 20% |
| Basketball | 10% |
| Cybersport | 10% |
The sports betting market size in Japan in 2022 was approximately JPY 300 billion (about US$2.6 billion). This figure is expected to increase to JPY 500 billion (about US$ 4.2 billion) by 2027.
At the time of the Gullybet review, users were offered a wide range of tournaments and markets to bet on baseball. Given the thoroughness and seriousness of the Japanese approach to prediction, the betting platform provided access to statistics, video broadcasts and analytics tools.
UK
Sports prediction in the UK has deep historical roots and is an integral part of the country’s cultural heritage. Betting characteristics and preferences are shaped by unique traditions and a love of certain sports, which include:
| Type of sport | Percentage of total bets |
| Football | 70% |
| Cricket | 15% |
| Tennis | 10% |
| Formula 1 | 5% |
Despite the fact that horse racing is the national sport in the UK, betting on the discipline does not exceed 3% of the domestic market. As of 2022, the turnover of UK betting platforms was around £100bn (about $120bn). This figure is expected to reach £150bn (around $180bn) by 2027.
Gullybet understands the unique preferences of the English, as evidenced by the detailed event listings for international and domestic football tournaments, from FIFA World Cup to Community Shield. Even second and third division games have a minimum of 100 marquee fixtures. At Gully Bet the minimum withdrawal is only 500 INR, so sign up and support your favourite teams!
Canada
Canada is a country with a rich and developed sporting culture and has developed a unique betting market. Both niche and popular disciplines are popular among local punters. This is confirmed by the data in the report on “Global Sports Betting Market 2023-2027”:
| Type of sport | Percentage of total bets |
| Hockey | 60% |
| Football | 20% |
| Basketball | 10% |
| Cybersport | 10% |
According to the report, the betting market was worth about CAD 10 billion (about US$8.2 billion) in 2022. It is projected to reach CAD 15 billion (about US$12.3 billion) by 2027.
Also Canadians do not refuse to bet on figure skating, curling, baseball, Canadian football. By logging in to Gully Bet, you can bet on any of these sports. And to make the game more exciting, join the promotion with a weekly cashback of up to INR 10,000.
Conclusion
The cultural differences and nationalities of people in different countries influence the global market and betting platforms strategies. From warm India with a passion for cricket to cold Canada with a focus on hockey, each region makes a unique contribution to the global betting culture.
Operators such as Gullybet try to cater to the specific characteristics and preferences of their target audience. They cover both popular sports and obscure games, offering a personalised betting experience for their users.
Also Read:
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- “If There Are No Bilateral Matches, Why Play in Multination Events?”: Azharuddin on India-Pakistan Asia Cup Clash
- Men’s Asia Cup 2025 To Be Held In UAE; ACC
- Ben Stokes Creates History With 11,000 International Runs And Rare 7,000 Runs-200 Wickets Test Feat
