
In an exciting development for both cricket and online betting, the Saint Lucia Kings, the reigning champions of the Caribbean Premier League (CPL), have teamed up with Melbet as their new main partner.
Key Points:
- Melbet is the new main partner of the CPL champions, Saint Lucia Kings.
- Partnership goals are to support the team’s title defense and create fan content.
Partnership in Focus: A Look at the MelBet & Saint Lucia Kings Deal
The agreement covers the 2025 season and involves supporting the team in its preparations to defend its title. As part of the partnership, activities for fans and content publication are planned throughout the tournament.
The head coach of the Saint Lucia Kings is former international cricketer and two-time T20 world champion Darren Sammy. The club was founded in 2013 and brings together experienced world-class players and young athletes from Saint Lucia.
A Word from Satish Menon, CEO of the Saint Lucia Kings
Team CEO Satish Menon noted that the partnership with MelBet is in line with the spirit of the team and will help make the season a memorable one.
Commercial Director Surabh Arora added that this is the beginning of a new phase for the Saint Lucia Kings, and MelBet’s values are fully aligned with the club’s goals.
MelBet branding will appear on various platforms associated with the team, with details to be announced closer to the start of the CPL. This partnership continues MelBet’s strategy of strengthening its position in Latin America, including promotions for the Copa Libertadores and Copa Sudamericana tournaments.
Key Takeaways from the MelBet-Saint Lucia Kings Partnership
- MelBet has become the main partner of the 2024 Caribbean Premier League (CPL) champions, the Saint Lucia Kings team;
- The partnership aims to support the team and actively engage with fans throughout the 2025 season;
- As part of the agreement, MelBet will assist the team in defending their title and actively participate in creating content for fans.
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