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BCCI Announces SBI Life as Official Partner for BCCI Domestic and International Season

The Board of Control for Cricket in India (BCCI) has announced SBI Life as one of its official partners for the BCCI Domestic and International Season spanning from 2023 to 2026. The collaboration marks the commencement of a three-year partnership, with SBI Life stepping into the fold just in time for the highly anticipated three-match ODI series against Australia, set to commence on September 22.

The BCCI’s decision to team up with SBI Life, one of the prominent players in the insurance sector, reflects a strategic move aimed at enhancing the Indian cricketing landscape. The partnership signals a shared commitment to promoting and advancing the sport at both grassroots and international levels.

BCCI President Roger Binny expressed his enthusiasm about the collaboration with SBI Life, stating, “We are thrilled to announce our partnership with SBI Life as the official partner of BCCI for both domestic and international cricket. SBI Life has been one of the torchbearers in the insurance sector, and we are looking to build a solid partnership to take Indian cricket forward.”

This sentiment was echoed by BCCI Secretary Jay Shah, who emphasized the alignment of SBI Life’s commitment to excellence with the BCCI’s vision for cricket. Shah remarked, “We are delighted to welcome SBI Life on board as an Official Partner for BCCI’s Domestic and International Season for the course of the next three years, ahead of the prestigious ICC Men’s Cricket World Cup 2023. SBI Life’s commitment to excellence aligns perfectly with BCCI’s vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike.”

BCCI Vice-President Rajeev Shukla expressed confidence that this partnership would not only fortify the financial ecosystem of Indian cricket but also elevate the sport to greater heights. He said, “As we enter this exciting new chapter with SBI Life, we are confident that this partnership will not only strengthen the financial ecosystem of Indian cricket but also elevate the sport to greater heights. We are confident that this collaboration will bring fresh energy to the world of cricket.”

Highlighting the BCCI’s commitment to grassroots development and fan experience, BCCI Treasurer Ashish Shelar stated, “Our collaboration with SBI Life underscores our commitment to cricket’s grassroots development and our dedication to providing the best possible experience for our fans. We’re looking forward to a successful innings together.”

BCCI Joint Secretary Devajit Saikia expressed his excitement about the partnership and its potential to create new success stories in the world of sports. He said, “We extend a warm welcome to SBI Life as they join us in shaping the future of cricket in India. We’re excited about the possibilities this partnership brings to the world of sports. Together, we’ll script new success stories and celebrate the spirit of the game.”

Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance, highlighted the unifying power of cricket in India and the BCCI’s pivotal role in nurturing the sport. He explained, “In the context of sports in India, cricket as a sport has unfailingly united our nation over the years, and BCCI’s undeniable role in nurturing the sport across the length and breadth of the country is well respected. As a brand driven to make a meaningful connect with the consumer, SBI Life’s association as the official partner of BCCI with its undisputed reach and impeccable credibility is a marketer’s delight. We look forward to leveraging SBI Life’s association with BCCI to establish a deeper connect with the consumer and impress upon the need for insurance as an enabler for individuals to pursue their dreams. We sincerely hope the visibility offered by the sport will go a long way in spreading awareness about the importance of insurance and furthering the national agenda of ‘Insurance for all’ by 2047.”

Also See:

India squad for final ODI: Rohit Sharma (C), Hardik Pandya, (Vice-captain), Shubman Gill, Virat Kohli, Shreyas Iyer, Suryakumar Yadav, KL Rahul (wicketkeeper), Ishan Kishan (wicketkeeper), Ravindra Jadeja, Shardul Thakur, Axar Patel (subject to fitness), Washington Sundar, Kuldeep Yadav, R Ashwin, Jasprit Bumrah, Mohd. Shami, Mohd. Siraj.

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