Dream11 has secured the rights to become Team India’s new lead sponsor, replacing the ed-tech business giant Byju’s. Dream11 emerged as the successful bidder after the Board of Control for Cricket in India (BCCI) released a tender on June 14th earlier, inviting bids for the sponsorship deal. The Fantasy sports brand will now serve as the lead sponsor for the next four years, until 2027.
This development comes after Byju’s contract with the BCCI expired in March 2023, leaving Team India without a sponsor for their uniforms. Consequently, the team even played the World Test Championship final at the London Oval without a sponsor logo on their jerseys. Dream11 had previously acted as the title sponsor for the Indian Premier League (IPL) in 2020, stepping in when the Chinese smartphone manufacturer Vivo withdrew amid public backlash against Chinese companies.
The BCCI, in their tender announcement, outlined the prohibited categories for potential sponsors. Companies involved in athleisure and sportswear manufacturing, cryptocurrency, alcohol products, betting, real money gaming areas (except fantasy sports gaming), tobacco, and those likely to upset public ethics were barred from bidding for the sponsorship rights.
Under the previous sponsorship agreement with Byju’s, the BCCI was reportedly receiving INR 5.5 crore for every bilateral game and INR 1.7 crore for each International Cricket Council (ICC) match. However, it is speculated that the new agreement with Dream11 will result in a reduced payment to the BCCI. The sports apparel giant Adidas has already become the new kit sponsor for Team India, following a 250-crore deal announced by the BCCI in May 2023.
It is expected that the Team India players will don their new jerseys during the upcoming away series against the West Indies, scheduled to begin from July 12th.