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ICC Introduces Innovative Vertical Video Feed for 2023 ICC Men’s Cricket World Cup

The International Cricket Council (ICC) has announced the introduction of a vertical video feed for the 2023 ICC Men’s Cricket World Cup. This innovative move by ICC TV marks the first-ever inclusion of vertical video content in the history of the prestigious tournament.

The 2023 ICC Men’s Cricket World Cup, scheduled to kick off on October 5 in India, will offer fans an unprecedented viewing experience. The addition of a vertical video feed on ICC TV is designed to cater to the modern cricket enthusiast who prefers to watch matches on their mobile devices while on the go.

One of the standout features of this new vertical feed is the special split-screen, which will provide viewers with enhanced context and a comprehensive understanding of the on-field action. This feature will undoubtedly enrich the experience for fans, bringing them closer to the game than ever before.

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ICC Chief Commercial Officer Anurag Dahiya expressed his excitement about this groundbreaking initiative, saying, “Cricket fans always look forward to the high-quality broadcast coverage of ICC events. With this in mind, the ICC TV team continuously strives to tailor our coverage to fan preferences. We are very excited to launch cricket’s first-ever vertical video production at the ICC Men’s Cricket World Cup 2023.”

Dahiya further elaborated on the initiative’s potential impact, stating, “This game-changing initiative promises to transform the fan viewing experience. It is an innovative approach to cricket coverage that will place fans at the center of the action, bringing them closer to the game than ever before and providing a world-class production to the biggest Cricket World Cup ever.”

Despite the shift to a vertical format, the vertical video feed will maintain the key features that fans have come to expect from ICC coverage. This includes ball tracking, field placements, and player tracking, all seamlessly integrated into the vertical dimension to enhance the overall viewing experience.

The production team has gone to great lengths to ensure that the vertical video feed is visually captivating and informative. Vertically oriented cameras will be utilized, in conjunction with the world feed cameras for split screens. Additionally, the feed will incorporate curated feature match graphics and bespoke enhancements, providing users with a comprehensive and engaging vertically oriented coverage.

The ICC Men’s Cricket World Cup 2023 promises to be an exciting tournament, with ten teams vying for the coveted trophy across ten venues during a 46-day period. As cricket enthusiasts eagerly anticipate the start of the competition, the introduction of the vertical video feed by ICC TV adds a new dimension to the fan experience, offering a fresh and dynamic way to enjoy the game.

Also See: ICC Cricket World Cup Live Score, Match Scorecard and Live Match Commentary Online

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